@JustinBieberFan and @bieberarmy present the #BELIEVE Summer 2012 Contest, sponsored by PopCrush!


Contest Details & Rules


@JustinBieberFan, @bieberarmy, and our sponsor, PopCrush, are excited to present the 2012 Believe Summer Contest to you, Justin’s loyal and dedicated fans.


The concept behind this contest is simple: create a video under 2 minutes of you physically promoting Justin Bieber’s new album, ‘Believe,’ in the most creative and effective way that you can think of. Ideas can be anything as simple as passing out flyers to organizing a huge buyout in your city. No idea is too small; the goal of the contest itself is to help promote the new album.


We’ll be picking our favorite three videos to win prizes. While creativity will be an important component in our decision making process, effectiveness is the key. Your video needs to display and prove the lengths you went to in order to promote Believe. In other words, don’t just aim to try and get our attention by doing something unique; instead, put your emphasis on REALLY creating and carrying out an effective promotion method. Give us the “wow, they put a lot of work into that” factor.


One grand prize winner and two runner-ups will be selected from the videos, and the prizes are the following:

  • Grand prize – Two tickets to ANY U.S. date of the winner’s choice on the #BELIEVE tour and a copy of ‘Believe’
  • First runner-up – A copy of ‘Believe’ and the latest issue of Billboard Magazine with Justin featured on the cover
  • Second runner-up – A copy of ‘Believe’ and the issue of Forbes Magazine which features Justin on the cover


  • Your video must be uploaded to YouTube with the title “Justin Bieber ‘Believe’ Promo Video.”
  • Your video must be tweeted on your Twitter account and must include the hashtag #believesummercontest
  • Your video may not be computer generated; it must show you physically going out in public to promote ‘Believe’
  • You must be following @JustinBieberFan, @bieberarmy, and @popcrush on Twitter
  • Be sure to read over ALL the rules before entering; don’t get yourself disqualified by failing to comply
  • SUBMIT YOUR VIDEO with the link on the side bar; MAKE SURE to include your Twitter name! We’ll DM the winners.


  • You must be 13 years or older to enter and a legal resident of the United States
  • Contest closes at 11:59pm EST on July 20, 2012
  • One entry per person; multiple videos will not provide additional entries
  • @JustinBieberFan, @bieberarmy, and PopCrush are not responsible for failure to comply with any listed rules, terms, and conditions; the grand prize winner is responsible for his/her own transportation to and from their selected concert date
  • By submitting a contest video, entrants are granting @bieberarmy, @JustinBieberFan, and PopCrush full rights to display and transmist your video in any method deemed necessary
  • Winners will be contacted via Direct Message on Twitter
  • Winners must claim their prize within seven days of contest drawing; failure to respond to contact will result in disqualification and a new winner being chosen
  • Management or employees of @JustinBieberFan, @bieberarmy, and PopCrush are ineligible to compete
  • Each prize winner will be responsible with providing his/her full legal name, address, birthday, daytime telephone number, and email address in order for prize shipment
  • All entrants must be following @JustinBieberFan, @bieberarmy, and @popcrush in order to be eligible to win
  • Winners will be notified within 30 days of the contest deadline
  • @JustinBieberFan, @bieberarmy, and PopCrush reserve the full and complete right to alter contest rules at any time; any questions, complaints, or concerns are to be emailed to jbfanstwitter@yahoo.com